GO-TO-MARKET FOR B2B TECH
Your next buyers already posted a reason to buy. I find them, book the meeting, and close.
Cold lists waste a sales team's week. I find the companies with a dated reason to need you right now, name the person who decides, run the outreach, and if you want, take the deal all the way to signed. Twenty years in sales, and I run outbound this way every day.
ONE-TIME
Buyer research sprint
See the quality before you commit to anything.
- 25 accounts with a dated reason to buy now
- The decision maker for each, with a verified contact
- A first line for each, written from their own signal
- Delivered in a week, into your CRM or a shared sheet
$500 USD, one time
MONTHLY
Pipeline, done for you
A part-time business development person who brings the list and books the meetings.
- About 25 new qualified accounts every week
- Outreach by email and LinkedIn, in your name
- Demos and trials booked on your calendar
- A report every Friday, and case studies for your site
from $2,000 USD a month
MONTHLY · FULL CYCLE
Leads to signed deals
Your first salesperson, part time, without the hire.
- Everything in Pipeline
- Discovery calls and demos, run by me
- Proposals, objections and negotiation
- Signed deals handed to you at kickoff, the playbook written down
from $3,500 USD a month + commission
How it works
Find
Accounts in your market with a dated, public reason to need what you sell right now. Old ones drop off when their moment passes.
Qualify
The person who decides, what they are dealing with, and a first line written from their own situation.
Reach
Email and LinkedIn, three touches over ten days, sent in your name from an address you approve.
Book
Meetings land on your calendar and in your CRM. Every Friday you get who was contacted, who replied and what they said.
Close
On full cycle, I run the discovery call, the demo and the proposal, handle the objections and get it signed. You meet the customer at kickoff.
MORE THAN LEADS
A hunter, not a list vendor
Lists are the easy part. The value is spotting the opening before everyone else does, and moving on it the same day.
Move on the moment
When news breaks in your market, buyers are searching that day. I turn it into a reason to talk to them while it still matters.
The morning PHP shipped an emergency security fix, I launched a free checker. 782 sites checked in 47 countries on day one, and the Dutch NCSC now lists it.
Find the channel
Sometimes the best buyer is not the end customer but the partner who serves fifty of them: agencies, MSPs, resellers. I look for the yes that brings many.
For an AI developer-tools company, the strongest opening I found was agencies that rescue AI-built apps: one partner, many client codebases.
Make them care
A message lands when it starts from what the buyer is dealing with, not what you sell. I write the angle, then test it in public.
A post from my own research on how AI agents behave reached 43,000 views on Reddit’s AI agents community.
What you get on each account
The format, with names removed. Real reports name the organisation, the person and the date of the signal.
| Account | Why now | Who decides |
|---|---|---|
| County government, US Midwest | Moving its phone system to Microsoft Teams; go-live set for next spring | IT Director |
| Software house, 30 staff, EU | Shipping more AI-written code than its team can review | Founder / CTO |
| University, US Northeast | Contact centre contract ends next year; replacement planned | CIO |
Why me
- I run outbound across the US and Canada for BulbNorAm, a Microsoft partner: 78 accounts qualified in the first weeks, the CRM built, outreach live.
- Twenty years in sales and business development, and $2.5M in sales through the agency I ran for twelve years.
- I build my own tools. My free PHP2Shell checker is listed in the Dutch NCSC’s community catalog for that vulnerability.
- I write like a person, not a sequence. Every first line comes from the buyer’s own situation.
Who it fits
- B2B software and AI startups where the founders still do the selling
- Companies that sell to cities, counties, schools and universities
- Agencies, MSPs and Microsoft partners that need a steady pipeline
Questions
Do you guarantee meetings?
No. I commit to the work: the accounts, the outreach and an honest weekly report on what the market says back. If a segment is not replying, I tell you and change it.
How do you find the accounts?
From dated, public signals that a company is about to buy what you sell, read and checked by hand. Every account comes with the reason and the date, so you can judge it yourself.
Which tools do you use?
Your CRM, so the accounts and contacts stay yours. Data and sending tools are set up in your name and paid by you at cost.
Is there a contract?
Month to month after the first month. Either side can stop with 7 days notice.
Tell me what you sell
Two lines are enough: what you sell and who usually buys it. I'll reply with the signals I'd watch for in your market.
Get in touchKyle Clouthier · Clouthier Simulation Labs · Remote, working across the US, Canada and Europe